What is permanent make-up?
Have you ever wondered what permanent make-up actually is? Or maybe you are considering the treatment but feel anxious to actually go ahead and book your appointment. I'm Ismay, a permanent make-up artist by trade, natter box by heart, and I'm here to guide you through your beauty transformation. My mission is to give you all the information you need to understand PMU, so you can make an informed decision about whether it is right for you and feel confident knowing exactly what to expect before you book your appointment.

Permanent make-up isn't as scary as it sounds... Let's start with the science. PMU is a form of cosmetic tattooing, which involves implanting specially formulated, cosmetic grade pigments into the skin at a controlled depth. Unlike traditional tattooing, PMU is designed to soften and fade over time. Treatment areas include the eyebrows, lips and lash line, all with an overall goal to restore balance, correct asymmetry and enhance your confidence.
When performed correctly, by a licenced professional, results can be lifechanging!
What is the difference between a tattoo and PMU?
For many years, permanent make-up has been confused with regular tattooing. Many people, when they think of PMU, instantly think of blue/grey eyebrows, a heavy lipstick look and basically irreversible results. People look at horror stories, outdated techniques and poor work and are instantly put off, questioning why anyone would ever get this done! Honestly, I get it, I thought the same before I was correctly educated.
This is partly because, historically, PMU was performed using techniques and pigments that were much more similar to traditional tattooing. Over time, with a greater understanding of skin, pigment behaviour and healed results, the industry has changed drastically... and for the better.

Today, PMU uses specially formulated cosmetic pigments rather than traditional tattoo inks. There are differences in the formulations, including pigment particle characteristics and the amount and type of carbon used, alongside differences in implantation depth, equipment and technique.
There are a few similarities, of course as both involve implanting pigment into the skin, but overall, they are very different treatments with very different intended results.
And this is exactly why I think education is so important. The permanent make-up industry has come a long way, and understanding what is actually being done to your skin can make the whole process feel a lot less scary!
If you’re curious about what PMU could look like on you, you can book a consultation with me, which includes a complimentary pre-draw. This allows us to create a bespoke design tailored to your features and preferences, so you can see your results come to life, giving you full confidence walking into your treatment
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