Your Beauty Library

Every face is unique, and so is every person's idea of their perfect brows. Your natural features, personal style, lifestyle and makeup preferences all play a role in choosing the right permanent makeup treatment for you. Choosing your perfect brow style should be about more than simply following a trend. The right technique should complement your features, suit your skin and help you feel confident and effortlessly put together. At IJF ARTISTRY, all brow treatments are desig

Have you ever wondered what permanent make-up actually is? Or maybe you are considering the treatment but feel anxious to actually go ahead and book your appointment. I'm Ismay, a permanent make-up artist by trade, natter box by heart, and I'm here to guide you through your beauty transformation. My mission is to give you all the information you need to understand PMU, so you can make an informed decision about whether it is right for you and feel confident knowing exactly wh